About
15+ years designing mobile and F2P games across some of the most competitive genres in the market. I've shipped titles generating over $100M in revenue, led design teams, and built systems for retention, monetization, and engagement from the ground up.
My background spans GSN Games, MachineZone, AppLovin, Tilting Point, and now PeopleFun, where I serve as Game Design Director. I've worked across casino, word, and action games, including licensed IP like Cypher 007 and Afro Samurai.
At PeopleFun, I've pushed for a different way of thinking about game development: the team shouldn't just own the game, they should own the full funnel. That means ad creatives, App Store pages, and first impressions carry just as much weight as retention systems and monetization. I create ad creatives myself using AI tools, and I've hit CPIs of $1.25 to $4.00 on word and puzzle game prototypes.
Most recently, I solo-shipped Word Snap! Merge to soft launch in six weeks of full-time work, using Claude Code, six custom orchestrating skills, and our internal platform stack. Also included IAP, AppLovin MAX ads, analytics taxonomy, 1,200 standard levels, HTML5 playable shipped in one day, and a complete marketing kit (24 mocks, 3 storyboards, ASO copy, five video ads) shipped in 2.5 days. The framework underneath is reusable for next-attempt iteration in days, not months.
I think the craft is becoming something more akin to the garage days of old: senior people who can drive an entire production funnel with AI tooling and the right teammates plugging in at the right moments. Not vibe coding. Agentic engineering.
If you're hiring for senior design leadership, AI-augmented product roles, or Forward Deployed work, send me a DM on LinkedIn or email hoptrix80@gmail.com, happy to talk.