About
I build teams that turn player insight into action. As a Game Design Director with 15+ years in mobile and F2P, I specialize in early-stage concept development and systems design that uncover what’s fun and what scales. My approach combines creative direction, UX, and data-driven iteration to validate ideas through real player behavior, helping studios move from prototype to proof faster.
Specialties include:
• Game Design & Systems Design – Core loops, meta-progression, balance, economy design
• Player Retention & Engagement – D1/D7/D30 metrics, onboarding, progression pacing
• Prototyping & UX – Rapid iteration, wireframes, Unity scripting, data-informed A/B testing
• Monetization & Live Ops – Reward systems, economy tuning, feature updates
• Leadership & Collaboration – Building creative culture, mentoring designers, aligning with Product & Art